We partnered with Ten Eleven Ventures to create this project for the same reason we launched the Cybersecurity Marketing Society in March 2020: to help cybersecurity marketers solve the problems we face in our unique industry.
We hope this survey arms cybersecurity marketers with the metrics and insights to help accelerate
your marketing results in 2022 and beyond.
Nathan Burke
CMO, Axonius
I’m in cybersecurity marketing because it's really hard and it's really hot. You have a group of people (your ICP) that are genetically predetermined to not trust you. They hate hearing the same jargon that everyone else says and have immediate skepticism about any marketing claim.
